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Measuring Mobile Advertising on Social Media with MobGold Mobile Web Analytics
Hong Kong 13 March 2010
MobGold, a global player in mobile advertising, announced today the launch of Mobile Web Analytics beta1.0. Publishers and advertisers especially running campaigns on social media can now measure, monitor and track user handset, operator, country of origin as well as type of browser and unique visitors responses to different advertisement campaigns. Social media is increasingly becoming a measurable medium, especially with the rising interest on mobile advertising as their main income. However, many companies have yet to develop a social media measurement strategy, or they’re struggling [...]Tags: analytics, facebook, Friendster, Google, mobile advertising, Myspace, social media, Yahoo, Youtube
