MobGold, the premier platform provider in mobile advertising network and mobile transaction solutions, today unveiled its advanced web-based advertising network for advertisers and publishers on mobile phones, MobGold Network. MobGold Network allows publishers, network operators, web portals and mobile phone retailers to monetize their mobile traffic; at the same time, allows advertisers to market their products and services in different mobile platforms, by allowing consumers to access millions of contents and services on the move. By harnessing the mobile devices as a promotional tool, MobGold Network helps publishers drive data revenues and ARPU by attracting and retaining high value customers. Estimated over 5,000,000 mobile users will navigate through MobGold Network served advertisement within the first 3 months from its commercial launch today.
MobGold Network replaces the conventional method of purchasing a mobile content – historically based on a single banner or short text description – with an analytical decision based on unique clicks, allowing advertisers to make a more effective marketing. MobGold Network also converts banners and multimedia advertisements to fit exactly as they appear on the user’s mobile phone screen. The ability to advertisement in a simple yet interactive environment also makes buying a mobile content on the move a less complicated, more enjoyable experience for end users.
MobGold Network is currently capable of converting advertisement formats on 500 popular handset models, including Nokia, Sony Ericsson, Siemens, Motorola, Samsung and LG.
MobGold Network gives advertisers complete control over the advertisement through both the secure web-based administration interface, and the fully customizable advertisement campaign maintenance tools. MobGold Network is based on a secure, scalable online infrastructure. MobGold Network also provides publishers simple Plug-n-Play code to Cut-n-Paste into their wap page or portals.
About MobGold
MobGold develops and operates MobGold Network, the mobile advertising network and mobile transaction solutions for advertisers, brand owners, publishers, network operators, web portals and mobile phone retailers to monetize their user traffic around the world. With expertise in architecture design of high traffic high speed transaction platform, web development and mobile content provisioning, MobGold is uniquely positioned to offer complete end-to-end solutions for both advertisers and publishers from advertisement format conversion, campaign management, statistic, to final delivery and billing. MobGold believes that mobile is the future of digital marketing and as the new media to outshine the conventional web media. For further information, please visit www.mobgold.com.
