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New Movers of the Mobile Advertising Industry (1/2)
Hong Kong 21 November 2011
There is no doubt that mobile advertising has been growing stronger and stronger than ever with the rising mobile market in Asia, Australia and Europe. In UK and USA the mobile market has become so matured that they would be case studies as to whether the mobile business can be sustained. But with the ever growing technology, mobile advertising has to keep up with the times and find new ways to engage with mobile users to get the value out of client’s money. Though conventional methods [...] -
MobGold to be the Largest Mobile Advertising Marketplace in Asia Pacific
Hong Kong 20 September 2011
MobGold, one of the world’s largest mobile advertising marketplaces, today officially announced that it is aiming to become the largest mobile ad network in the Asia-Pacific region by the end of the year. MobGold CEO Alan Chang said that the company has secured a place as one of the top contenders to be the market leader in Asia Pacific following the company’s robust expansions in the region. Earlier this year, Alan himself spearheaded the project to escalate and intensify MobGold’s operations in the Asia Pacific region. According [...]Tags: Asia Pacific, mobgold, mobile advertising
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MobGold Ad Requests Hit 1 Billion Milestone in Brazil
Hong Kong 22 July 2011
Mobile advertising network MobGold today announced that it traffic in Brazil has grown more than three times in second quarter 2011. The massive number of monthly ads served by MobGold is ascribable to the company’s rapid growth and expansion with the addition of new mobile websites, new advertisers as well as the organic growth in the usage of mobile Internet. Earlier this year, MobGold added Fonwar IM to its list of premium publishers, thus increasing MobGold’s advertising reach and scale via app-integrated advertising, especially in [...]Tags: Brazil, mobgold, Premium Publishers
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MobGold’s Triple-Pronged Mobile Advertising Strategy
Hong Kong 9 June 2011
The USD2 billion mobile advertising industry, which is currently just a fraction of the size of the online advertising market – USD55 billion, will witness dramatic changes, largely due to the emergence of Asia as a key market. According to Research and Markets, while the online advertising industry is growing at a compound annual growth rate of 11.4% between 2007-12, and will continue to be popular in the developed world, mobile advertising will gain maximum traction in the emerging markets of Asia, especially India and [...] -
MobGold Prides on its Real-time Reporting Efficiency
Hong Kong 19 May 2011
Mobile advertising network MobGold today announced that the expansion of their platform to provide real-time reporting was a huge success. Through this platform, MobGold enables advertisers to track their respective campaign conversions and lead quality. The benefits of the expansion have gone primarily to advertisers, publishers and affiliates as the expansion has assisted them in tracking campaigns on MobGold’s network. With MobGold’s efficient real-time reporting mechanics, advertisers and publishers alike have been able to do accurate real-time measurement of campaign performance and to optimize for future [...] -
MobGold Introduces Location Based Service (LBS)
Hong Kong 29 March 2011
MobGold, one of the world’s largest mobile advertising marketplaces, today officially announced the introduction of a new feature for its advertisers – Location Based Service (LBS). This new feature is now available for MobGold advertisers who wish to have a more selective and specific targeting option in reaching out to its intended audiences in Indonesia, Malaysia, Thailand and South Africa. Alan Chang, the CEO of MobGold, commented that the decision to offer LBS in these four countries is due to the sheer potential that the company [...] -
MobGold Announces Mobile Advertising Partnership with Mobeep
Hong Kong 14 March 2011
MobGold today announced their new mobile advertising partnership with Mobeep, a cross platform open app store. This partnership between MobGold and Mobeep enables MobGold to deliver targeted mobile ads to consumers who utilize Mobeep’s app store services. Mobeep is an app store developed by Ozura World, the leading digital entertainment media company that offers a wide variety of free smartphone applications for users to download. MobGold, one of the largest mobile advertising networks favors this partnership as a great opportunity to target the rising smartphone users. [...]
