Archive for June, 2010

MobGold Announces iPhone SDK

Hong Kong 25 June 2010
MobGold, a fast growing mobile advertising platform, today released iPhone SDK (Software Development Kit). This release marks the first SDK release on the iPhone OS for this year. The new iPhone SDK from MobGold includes expanding banner, transparent overlay, performance enhancement and additional server side flexibility for developers. Reachability is vital for mobile advertising, as mobile advertisers demands are continuously changing. While other mobile advertising platform focuses primarily on application developers, MobGold also strives to deliver robust application development platform upon which agencies and developers can [...]
Mobile Advertising Network Premier Platform, MobGold

Hong Kong 21 June 2010
Globally, Strategy Analytics predicts combined consumer and advertiser spend on mobile media, which includes handset browsing, mobile applications, mobile games, mobile music, mobile video, mobile TV, ringtones, wallpapers and alerts, and associated data, will rise from just under $75 billion at the end of 2010 to just over $138.7 billion by 2015, at a 13.1% CAGR. With the mushrooming usage of mobile devices, The Harris Interactive research also indicates that mobile advertising network services, especially via mobile phones, can gain a foothold, if it is [...]
The Mobile Advertising

Hong Kong
Mobile advertising is quickly becoming one of the most popular methods of marketing and advertising for companies of all sizes. Smaller business owners should be especially excited about the prospects of mobile advertising as this advertising and marketing medium allows businesses to reach millions of people for a fraction of normal advertising methods costs. With mobile advertising, business owners can advertise and market their business, products and services on a local or national scale. Very few other methods of marketing and advertising [...]
Mobile Ad Network

Hong Kong
With mobile marketing methods growing more popular with each passing week, larger amounts of business owners are starting to take notice. Mobile marketing methods have created even more advertising and marketing opportunities for business owners. Not to mention, mobile marketing methods are very affordable, especially when compared to traditional marketing methods. Mobile ad networks are becoming exceedingly popular as more and more business owners are utilizing mobile marketing. If you are a business owner who is considering mobile marketing methods for [...]
MobGold Announce SMS and Mobile Email Advertising

Hong Kong 11 June 2010
MobGold, a fast growing global mobile ad network, today announce its launching of SMS and Mobile Email Advertising with the sole objective of providing greater diversity of mobile advertising channels to advertising agencies and telecommunication companies. The SMS and Mobile Email Advertising will help advertisers in studying the consumers behavior from their mobile activities and responses to the marketing messages that they received so advertisers could tap its potential to not only push information to consumers, but to spark a feedback from them. Future of digital [...]
MobGold Mobile Device Targeting 2.0 with LBS capability

Hong Kong 7 June 2010
According to a GfK survey, 33% of mobile consumers recall seeing mobile advertisements, compared with 41% of iPhone users, while iPhone users are four times as likely to recall location based advertising as other mobile users. On the other hand, in the same survey, one in seven consumers reported buying a product or visiting a store as a result of a mobile advertisement, and for iPhone users, over 25% bought something as the result of seeing a mobile advertisement. MobGold Mobile Device Targeting, now with location based [...]

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