Our Latest News

• New Movers of the Mobile Advertising Industry (2/2)

  Hong Kong 12 December 2011

  Mobile Advertising has many forms and elements and it has been continuously evolving due to the rise of new technologies. In Part 2 of another two series – MobGold explores other forms of mobile advertising forms as well as mobile advertising business in certain countries.
  Mobile advertising is not just changing in terms of aesthetics and virtual experiences, but has also taken other forms to approach the target market so as to not be invasive and not make them feel annoyed with the frequent bombardment of [...]

• New Movers of the Mobile Advertising Industry (1/2)

  Hong Kong 21 November 2011

  There is no doubt that mobile advertising has been growing stronger and stronger than ever with the rising mobile market in Asia, Australia and Europe. In UK and USA the mobile market has become so matured that they would be case studies as to whether the mobile business can be sustained. But with the ever growing technology, mobile advertising has to keep up with the times and find new ways to engage with mobile users to get the value out of client’s money.
  Though conventional methods [...]

• MobGold Announces the Awaiting Approval Feature

  Hong Kong 7 November 2011

  MobGold, one of the largest mobile ad networks, today announced the new policy for publishers who want to submit their mobile website to the mobile ad network. The new policy is featured in the awaiting approval section.
  With this feature, any mobile website that is submitted to MobGold has to be reviewed first to maintain the quality and safety of the mobile website. Previously a mobile website can be submitted and accepted at the very same time. But after this policy has worked, it will need [...]

• Mobile Privacy (2/2)

  Hong Kong 1 November 2011

  In our last article, we discussed how by having a huge volume of users using mobile technology this year has contributed also to a large number to devious and malware being spreaded on the mobile platform. News has reported that open source software, Android, will be most accessible to hackers compared to other closed platforms. This has led to many users being worried about putting too much of their information into their devices for fear that their banking details or even identities will be stolen.
  While [...]

• Mobile Privacy (1/2)

  Hong Kong 27 October 2011

  Mobile phone and its usage have now accelerated to incredible heights from what was initially a luxury that only a few can afford. According to the British Retail Consortium, consumers in the UK are increasingly turning to use mobile search as a way to find their information on retailers and products. The mobile web, unlike its desktop counterpart is often featured as a small and stripped down version that fits only the mobile screen.
  Mobile search engines and mobile social networks have openly acknowledged that they [...]

• MobGold to be the Largest Mobile Advertising Marketplace in Asia Pacific

  Hong Kong 20 September 2011

  MobGold, one of the world’s largest mobile advertising marketplaces, today officially announced that it is aiming to become the largest mobile ad network in the Asia-Pacific region by the end of the year.
  MobGold CEO Alan Chang said that the company has secured a place as one of the top contenders to be the market leader in Asia Pacific following the company’s robust expansions in the region. Earlier this year, Alan himself spearheaded the project to escalate and intensify MobGold’s operations in the Asia Pacific region.
  According [...]

• MobGold Ad Requests Hit 1 Billion Milestone in Brazil

  Hong Kong 22 July 2011

  Mobile advertising network MobGold today announced that it traffic in Brazil has grown more than three times in second quarter 2011. The massive number of monthly ads served by MobGold is ascribable to the company’s rapid growth and expansion with the addition of new mobile websites, new advertisers as well as the organic growth in the usage of mobile Internet.
  Earlier this year, MobGold added Fonwar IM to its list of premium publishers, thus increasing MobGold’s advertising reach and scale via app-integrated advertising, especially in [...]

• MobGold’s Triple-Pronged Mobile Advertising Strategy

  Hong Kong 9 June 2011

  The USD2 billion mobile advertising industry, which is currently just a fraction of the size of the online advertising market – USD55 billion, will witness dramatic changes, largely due to the emergence of Asia as a key market. According to Research and Markets, while the online advertising industry is growing at a compound annual growth rate of 11.4% between 2007-12, and will continue to be popular in the developed world, mobile advertising will gain maximum traction in the emerging markets of Asia, especially India and [...]

• MobGold Prides on its Real-time Reporting Efficiency

  Hong Kong 19 May 2011

  Mobile advertising network MobGold today announced that the expansion of their platform to provide real-time reporting was a huge success. Through this platform, MobGold enables advertisers to track their respective campaign conversions and lead quality.
  The benefits of the expansion have gone primarily to advertisers, publishers and affiliates as the expansion has assisted them in tracking campaigns on MobGold’s network. With MobGold’s efficient real-time reporting mechanics, advertisers and publishers alike have been able to do accurate real-time measurement of campaign performance and to optimize for future [...]

• MobGold Introduces Location Based Service (LBS)

  Hong Kong 29 March 2011

  MobGold, one of the world’s largest mobile advertising marketplaces, today officially announced the introduction of a new feature for its advertisers – Location Based Service (LBS). This new feature is now available for MobGold advertisers who wish to have a more selective and specific targeting option in reaching out to its intended audiences in Indonesia, Malaysia, Thailand and South Africa.
  Alan Chang, the CEO of MobGold, commented that the decision to offer LBS in these four countries is due to the sheer potential that the company [...]